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SMS Short Code Business In Nigeria - How to Start Short Code Business and Make Millions of Money!

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You can easily set up a ShortCode SMS business in Nigeria and make a lot of money from it. It entails a system whereby you deliver a variety of mobile services and contents through text messaging and earning a massive income using your "Short Code". The way it works is that the individuals who end up subscribing to the services you offer through your "ShortCode" will be automatically billed once or recurrently by their chosen mobile network service providers and by so doing, you get entitled to your own share of the business profits and returns.

If you ask me what Short Code primarily looks like, I will tell you that it is a phone number consisting of 5 or 6 digits to which Mobile phone users subscribe to by sending their relevant information and get charged according to specified rates. There are many credible companies and online portals in the UK, USA, India, Nigeria and many other countries from whom you can get your own short codes and start making money. If anybody tells you that you can get it directly from the Mobile network service providers like the GLO, ETISALAT, MTN or AIRTEL, kindly disregard such information because for now, the networks do not offer such services. They only participate in the billing process and will never give you short codes and manage them for you.

Take note that the messaging billings for normal text messages, the data charges for sending emails and the billing system for short codes are quite different from each other. While the charges for the text messages and emails are often lower for mobile phone users, the Shortcode billing system is done based on specified tariff plans which can either come in charges of N30 or N50 or N100 either on a daily, weekly or monthly basis. In simple terms, the tariff is that fixed value of airtime that will be deducted from the mobile recharge balances of each mobile user once they respond and subscribe to the services of any given short code.

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A wide number of television programs and shows like the Nigerian Idols and Big Brother Africa make use of the "short codes" for their SMS voting activities and operations. And not only that, short codes can also be used for Text-to-Win promos, SMS competitions, Quiz competitions with gift rewards, SMS Donations for charity purposes, Predict-and-Win contests and also, utilized in the provision of relevant information to the subscribers such as educational tips, health guides, political trends, entrepreneurial guides and many more.

Short Codes are set up in such a way that you form a partnership and alliance with the company who issued them to you and manages them for you so that you will make money from the business. Definitely, you will pay these companies for issuing you the shortcodes, fulfil your financial obligations to mobile network providers whenever users subscribe to your short codes and then, enjoy your money and profits alone. This business even gets more interesting and easier because in most cases, these short code issuing companies also gives you free access to a database of the phone numbers of mobile phone users according to geographical locations, age distribution, religion and many other criteria so as to aid you in setting up an efficient, economic and effective Bulk SMS marketing campaigns for your short code users.

Basically, there are 2 different types of GSM Shortcodes offered by companies who deal in them. It is either you go for the dedicated short codes or you go for the shared short codes.
As the name implies and explains, the dedicated type of short codes is only leased to one particular brand such that it is used and associated exclusively with that brand alone. It is the responsibility of that sole brand who uses it to pay up all the fees and costs involved in setting it up and maintaining it. Thus, this cost structure makes it very difficult to be financed and maintained by some medium and small scale investors in the sector leaving it for usage only by the likes of big companies, firms, groups, associations and other financially buoyant individuals.

On the other hand, the Shared short Codes are used and 'shared' simultaneously by a multiple number of brands who bear their own smaller fractions of the costs and fees related with setting it up and maintaining it. Thus, this feature makes it very affordable and convenient for the small scale investors and brands. Through the use of unique and varying Keywords for a shared short code, the use of a single short code by many users is highly facilitated and made possible to a great extent. These special keywords gives the users their unique identities and entitles them to their separate accounts without any forms of interference from other users irrespective of the fact that they are all sharing the same short code.

Explaining it further for you to understand it more clearly and lucidly, the short code keyword is what that unique word which the subscribers to your short code services must type and send to locate your short code identity and get billed properly. Some short code companies sometimes limit the number of letters or characters which will make up your keyword and may also give you the opportunity of changing your keywords anytime for different SMS campaigns and also, may allow you to create multiple keywords at additional charges too.

Most of the times, you get text messages like "Get free engineering job alerts by sending 'JOBS' space 'Your Name' to 33811. It costs you N100 per week" on your mobile phones. This is a very good sample of an ideal short code campaign. While 'JOBS' is the keyword of the shortcode owner, '33881' is the shortcode and 'N100' is the tariff charge which you will pay to him or her on a weekly through periodic direct phone billings by your network provider whenever you subscribe to such a job alert.

There are lots of money to be made from this business if you venture into it. Here in Nigeria, the ShortCode Business is a goldmine which will help you to make millions of cash for yourself within a very short period of time. From the subscription billings of either N30, N50 or N100 (depending on your set charges) which people pay by sending messages to your shortcodes, you will make a lot of money which is big enough to settle the network providers like MTN, ETISALAT, GLO and AIRTEL, pay service charges to the company who issued you the short code to you and then, enjoy the rest of the profits alone.

Here is a breakdown of the deductions which Nigerian mobile network providers will charge on the mobile subscriptions and billing received from the mobile accounts of the GSM users who subscribed to your short code services:

• If you set the Tariff for your shortcode at N30, Visafone will charge you N10.930, MTN will charge you N8.851, AIRTEL will charge you N14.781, GLO will charge you N9.851 and ETISALAT will charge you N13.210 only.

• When your tariff is N50, Visafone will charge you N21.088, MTN will charge you N18.702, AIRTEL will charge you N22.018, GLO will charge you N13.623 and ETISALAT will charge you N21.043 only.

• When your Shortcode tariff is N100, Visafone will charge you N30.233, MTN will charge you N35.334, AIRTEL will charge you N48.501, GLO will charge you N24.939 and ETISALAT will charge you N40.340 only.

Take note that these charges stated above can be changed from time to time by the mobile networks. They are only the applicable rates as of the time of writing and publishing this post. So always endeavour to confirm the prevailing rates at any given point in time either from the network providers themselves or from the issuers of your short codes.

The amount of money you will make from this business after settling the network charges greatly depends on the revenue sharing formula and percentage which you and your short code issuing company agrees on. But on a neutral basis and in most cases too, you will get 50% of the total short code revenue while the remaining half goes into the bank account of the issuers of your short code.

As soon as any GSM user subscribes successfully to your short code services by sending the relevant keyword and other required information to short code whether shared or dedicated with the mobile phone number of any network provider be it MTN, Visafone, GLO, ETISALAT or AIRTEL, the particular network concerned will instantly bill the user the specified tariff, take their own share of the money as stated in the deduction analysis above and leave the remainder for you which you will subsequently share with your short code issuer according to the specified and agreed percentage. Thus, the volume of money and profits you will make from this short code SMS business greatly depends on the number of subscribers you get for the services that you offer through your short code.

Having given you an eagle's eye perspective on what this SMS short code business is all about, I will present before you the simple steps which you have to take in order to start up this business with immediate effect and start making money in Nigeria.

• First of all, you need to register and get your own shared GSM shortcode from a reliable issuing company that offers effective and efficient services. Do not worry on how to find one. I will recommend a very good Nigerian based Short code company for you at the end of this post. Just keep on reading!

• Secondly, promote your short code as soon as you get it from your provider so that you will get a lot of mobile phone users responding and subscribing to your services as soon as possible. The more subscribers you get, the more revenue you generate from their billing processes and the bigger your profits grows. It is simply a business of volume, numbers and quantity.

You can set up typical campaigns like the provision of adequate health tips, relationship tips, job alerts, scholarship tips, religious updates and many other campaigns. But the aforementioned campaigns will provide the desired information which most people always need from time to time and they can be very lucrative and profitable niches for you to set up your short code campaigns. A good instance of a short code campaign that can get you a lot of subscribers in a few minutes is this:

"Time is money ! Get a collateral-free loan today and start your own profitable business of your dreams. Text 'LOANS' to 44452 and get free directions on how to grab this offer for a limited time. SMS Costs N100 only".

I once used a campaign like this to make a thousands of money here in Nigeria in a single day using my shared short code. This is simply because most people are unemployed and usually want to start a business yet, they do not have enough capital to set it up and start making money for themselves. So they subscribed to the services and I sent them credible answers in return through cheap Bulk SMS services on how to get collateral-free loans and grants. The conclusion is that you must have something credible and attractive to offer to people before you can ever get active subscribers. Make sure you deliver what you promised so as to be free, fair, reliable and trustworthy in your dealings with people. Send them the specified alerts and answers which they subscribed for using the affordable Bulk SMS services for the specified duration.

But you cannot just formulate these campaigns and they will start generating you money just like that. You need to get the messages across to the millions of mobile phone users in Nigeria through various promotional and advertisement channels and media so that you can start getting active subscriptions and generate your income thereof. To achieve this, you can design fliers, banners, billboards, advertise on Television and radio stations, advertise online using Facebook Ads (www.facebook.com/advertising) and Google Adwords (www.google.com/adwords). There are many other ways of spreading the word about your short code but the most popular and effective style is through the use of Bulk SMS to send your campaign messages to millions and billions of mobile phone numbers. You can get a database of Nigerian GSM numbers according to user location, gender, religion, profession and many other criteria from Bulk SMS portal managers. Buy SMS credits for your Bulk SMS account and send your campaign messages to your target audience so that they will subscribe to your short code services, get billed as specified and put a lot of money into your bank account as soon as possible.

To register and get your own short codes in Nigeria and start making money from the business in no distant time, visit www.supremeshortcode.com and check out their amazing offers. It is a very reliable short code issuing company that operates in Nigeria and even beyond. If you are lucky to meet their ongoing discounts and promotional offers, you will get massive price slashes while purchasing and activating your short code packages with them and save a lot of acquisition and set up costs. Agree to their terms and conditions, start up this business and you will never regret it if you persevere and struggle to the end to attain your crown of financial success and breakthroughs.

An experienced person in this business will enlighten you more on how it works if you can find time to consult him or her. I am also here for you. Ask me your questions and send me your comments and views on this article using the comment box below for instant attention, helpful responses and feedback.

Do well to browse through the archives of this blog and see more profitable business ideas which you can easily start with little capital and start making money. Always check back on this blog everyday and every time and get new business related information and latest entrepreneurial guides and models that will help you to set up a viable income stream and earn your living comfortably. I am waiting to see you at the top sooner!

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SMS Short Code Business In Nigeria - How to Start Short Code Business and Make Millions of Money! SMS Short Code Business In Nigeria - How to Start Short Code Business and Make Millions of Money! Reviewed by Blog Editor on Wednesday, March 04, 2015 Rating: 5

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