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Event Planning Business Model - Event Planning Business Guide For Steady Income!

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Organizing events for people is a very good way through which you can make a lot of money anywhere in the world. Even right here in Nigeria, it is a hot cake business venture which you can easily start with a very little capital and build you cash empire from there. It does not matter whether you are a graduate or not. Both the uneducated, fairly-educated, undergraduates and the educated graduates of universities other and tertiary institutions all over the country can do this business and make a lot of money from it.

The labour market is really a very tough market. No matter how polished and shiny you look and appear, it will only take God's intervention and the divine grace before you can ever find your way into a good and comfortable employment position nowadays. The economic situation is indeed very harsh and that is why the canker worm of unemployment keeps on eating deeper into the very fabrics of the nation and getting larger day by day. When you come to think about the millions of graduates who turn out of the universities, tertiary institutions and the NYSC scheme on yearly basis to join the already existing millions of unemployed youths wandering hopelessly all over the labour markets, you will start understanding it more vividly when I say to you that the chances of getting employed with a good pay/salary after graduating from school is very slim.

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People do get the jobs but how many are they? Private establishments and enterprises will employ you and pressurize you to do a work worth a hundred times your meagre salary and you will have no option but to obey the last order. If you insist or become too stubborn and incorrigible, your sack letter will be tendered on your table and you will be violently thrown back again into the labour market where you will start the journey afresh again and keep on repeating the cycle over and over again, at a point, frustration and confusion will set in an totally mare your bright future. Bad things will begin to arise in your mind and you will indulge in them hoping to get away with it as others only for end up being caught, jailed or even wasted. Is that the type of life that you will like to live? Is that the good and successful life God has really destined for you. I guess it is high time we all explored our talents, gifts and opportunities which freely surrounds us.

The main problem is that we do not like 'Starting' because we always see it as a big deal and thus, do not really know where and how to start doing something. Our ideas and dreams will only waste away as mere imaginations and leave us idle with no significant achievements within a reasonable time frame during which we could have accomplished better things had we put our time into optimum use. Those private businesses you go to work for were all started by people like you. So why can't you believe you can do it. Some may require you to have big capital before you can successfully set them up but there are many other business ventures which you can easily start without spending too much money and start making a lot of money from them as soon as possible.

One of such easy-to-start businesses is the event planning and organizing business. This is an ideal service-based venture whereby you render your services and make a lot of money getting paid by your clients. Starting this business in Nigeria on a small scale basis will not cost you up to N10,000 and you will start reaping the just dividends of your efforts and hustles. All you need is to have a good knowledge of how to organize and plan events for people and that is all. You do not spend your money as you will always be reimbursed with cash from your respective clients for putting the necessary things into place. You do not have to worry over producing, marketing and selling tangible goods. Also, you do not have any need to register your business with any authority for a start but subsequently, you can add a professional touch to your business by doing so.

From the title of this business, everything is self explanatory. Event planning is the business encompassing the organization and optimum mix of all activities, shows and items necessary to liven up and event and make it a success. Events ranges from parties, traditional marriages, church weddings, funerals, anniversary celebrations, title taking events, child dedication, birthdays, silver and golden jubilees, entertainment shows, house dedication / opening celebrations, among many others too numerous to mention here. These events are sometimes too complex in nature. A host may not really have an idea on how to organize his birthday or title conferment event but he may have enough money to spend on foods, drinks, gifts, rentals and shows. This is where the services of an event planner is needed.

This thus demands that a good event planner must be a versatile, smart, brilliant and experienced person who must be conversant with the best ways of organizing different types of events for different cultures, expenditure plans and occasions. While some of your clients will demand that you organise a very luxurious event for them given their large financial and resource budgets and capacities, others may tend to minimize costs and cut down their expenses. It is all left for you to organize their shows to their taste and make everything to seem complete and okay on the event date by prudently allocating the available resources mapped out for that particular even by your client. Assuming a client gave you a budget of N250,000 and asked you to organize a birthday party from it, engaging a popular celebrity for a show on the D-day is a very good idea but the fact is that you may end up spending over one million naira on the celebrity fees alone which will financially handicap the host. So, the event planning business is a very delicate one.

It not only considers the monetary aspect of the events, it also considers how to economise time, how to design the venue, the processes and procedure of doing things at the event and many other numerous aspects of it. That is why I will always say that the best way of starting a new business is by learning it first. Attach yourself to a professional event planner and get the relevant knowledge, practical experience and training in the field. Your boss may be paying you, he may even ask you to work for him without a pay since you are still a learner and worse still, he can ask you to pay him an apprenticeship fee so that he can properly train you. Whichever way it goes, your interest should not initially be in the money or financial gains. As long as you know you will get a sound knowledge and background of how the business works for optimum profits, give it all your time and do all it takes so as to learn it. As soon as you become an expert of your own then, you can start thinking about the money.

Start your own event planning business with a unique brand name. You can register it if you have the money in order to give it a corporate shape and outlook. For a start, you may not need an office so as to save your operational costs but as time goes on, it is necessary that you have an office where your potential clients can come, meet you and strike business deals and bargains with you. Charge your customers moderately but profitably too so as to surmount the competitive forces in the business sector. Deliver high quality and cost effective event planning services to people and they will recommend you widely to their friends and also, they will always patronize your services as soon as they want to host one event or the other. Events and ceremonies are endless and that is why you will never be idle or broke doing this business.

Market your business very well. Place banners, signposts and billboards about your services in strategic corners of busy neighbourhoods, well-populated towns and cities so as to get more customers. You can also share out fliers, handbills and verbally persuade and enlighten people about your business so as to grow your patronage base as soon as possible. Other promotional and advertising channels like radio stations, television broadcasting houses, newspapers, fashion and event magazines, among other media are also some of the cost-effective ways through which you can spread the word about your business and services to your target customers and get them making orders for your services in no distant time.

Event planners in Nigeria make millions of cash from the business. Charge your clients depending on the estimated extent of work, stress and expenses involved to plan and organize a specific event. Also, you can smartly analyse the financial status and backgrounds of each of your clients before you state your charges irrespective of the volume of efforts required to organize a given event. That is when you will realise that a billionaire can pay you millions of money just to organize a birthday party for him and still give you gifts and additional petty cash with which to run other miscellaneous expenses.

Also, there are other events you can plan for N50,000 or even more. It all depends on the prevalent situations surrounding the bargaining period like the size of event, venue of event, requirements of the event, the financial status of the celebrants and many other factors.

Some of the things you put into consideration as you plan events for people includes the venue, the drinks, foods, rentals, musicians, master of ceremonies, comedians, motivational speakers, chairman of the occasion, cakes, rites, video coverage, photography, event decoration, costume type and colour, public address system, timing of procedures, date and time fixing, weather conditions and many other things.

You are expected to learn all these from an experienced and professional event planner before you start your own business in the field so that you can deliver high quality and reliable services, solidly build a popular and selling brand name for yourself in the midst of your competitors and make a lot of money running your business venture. You may not be able to do it alone in some complex situations. So consider employing part time or full time staffs to help you out in your operations and activities so as to ensure a optimum client satisfaction through a smooth, timely, efficient and reliable delivery of your expert service to them.

For your questions and views pertaining to this business plan, please throw them openly here using the comment box I placed below for prompt assistance and support from me and other readers who can shed more light and provide a deeper insight into the venture.
Always come to this blog everyday and read our latest and existing business articles which will definitely help you to start a business of your own and start making money for yourself. I publish new entrepreneurial posts on this blog everyday so make sure you do not miss them again. Always be the first to read them before others and take a good advantage of your time!

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Event Planning Business Model - Event Planning Business Guide For Steady Income! Event Planning Business Model - Event Planning Business Guide For Steady Income! Reviewed by Blog Editor on Thursday, March 05, 2015 Rating: 5

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