What Is Search Engine Optimization Audit? - Importance Of Search Engine Optimization

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Every day and every minute, new websites and blogs, pages and web applications are being created and uploaded into the internet by webmasters. Obviously, this rapid development can be easily attributed to the quick advancement of the computer age. Businesses, organizations and individuals are now migrating from the normal physical conduction of their day to day affairs into simple online platforms, procedures and processes. Even when they must have satisfactorily designed their online business systems to their taste, the next issue becomes 'How to get found by people on the internet'. Yes, this very matter always poses itself as an uphill task to webmasters; most especially the newbies. But with regards to this fact, let me introduce you all to the complex but yet effective concept of SEO - Search Engine optimization.

In an all embracing way, search engine optimization covers all those broad areas and efforts geared towards ensuring that your new websites and other miscellaneous online contents are found on the internet through search engines. The internet records billions of searches made online daily by internet users through search engines including Google, Yahoo, Bing among other popular engines. The search results on these engines usually comprises of a set of contents drawn from the related websites and strictly based on the keywords searched for by users. If for instance you visited the Google search engine and searched for 'search engine optimization tips', there is a very high probability that you will find this website among the search results since its contents are highly related to the searched keywords.

[Post Image Courtesy of Stuart Miles at FreeDigitalPhotos.net]

Notably, there are on-page and off-page SEO methods, tips and strategies respectively. While on-page SEO refers to all those SEO methods done within the contents of your website or blog, the off-page SEO covers all other SEO methods done outside your website in a bid to make it easily found on the internet. Keyword density, internal link building, spell-checking and other innumerable methods are all on-page SEO styles. On the contrary, the instances of off-page SEO methods includes search engine submission, external link building (backlink building), directory submission, social bookmarking, guest posting, to mention but a few.

In a nutshell, it it worthwhile to conclude on this brief introduction and overview of SEO which comprises of all strategies of getting your website properly indexed, crawled, optimized, noticed and made visible on online search engines. In my subsequent posts, all the various search engine optimization tips, strategies, SEO resources and tools as well as other ways of driving high quality traffic to your blogs and websites will be elucidated and sorted out properly one after the other.

Cheers!

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