Palm Wine Extraction Business - How to start a profitable Palm Wine Bar and make money

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Mainly, this business will thrive profitably when started in Igboland in Nigeria where it is well-known. Also in the south-eastern and certain parts of the south-south geo-political zones in Nigeria, the palm wine bar business can be successfully established for the making of huge daily profits. The reason is that it is only in such locations that you will a good number of palm wine tappers who make the drink and sell it to people. All over Igboland, palm wine is a widely consumed local drink which is so tasty and delicious when served in its original form. The Igbos call it various names including 'Nkwu', 'Nkwu Enu', 'Mmai' or 'Ngwo'.

Many people consume the palm wine either for leisure or during occasions. In the course off carrying out notable traditional rites, ceremonies, funerals and marriages in various parts Igboland, the palm wine is always a top indispensable drink served for core purposes during such events. Nowadays, people now serve palm wine alongside other edibles and delicacies during birthday parties, celebrations and social gatherings. In fact, I must tell you that even non-Igbos and people from all other tribes are fast becoming best friends with the palm wine. If you have not tasted the palm one before, I am very sure that it will become one of your favourite drinks at your first experience with it.

[Post Image Courtesy of David Castillo Dominici at FreeDigitalPhotos.net]

No wonder even people from other tribes including the Yorubas, Tivs, Hausas, Urhobos and many others are now enjoying this drink day in day out. The palm one is a natural tasty drink which is widely consumed all over the Igboland and far beyond. It is somehow milkish in colour. The colour is much more similar to the colour of the Coconut juice. But is is deeper than that. In the olden days and even up till this moment that I am speaking to you, palm wine tapping has been a noble occupation and will continue to be a reliable source of income and livelihood for many individuals and families. The top secrets in the land were always known by the palm wine tappers because up there from the palm trees from where they tap their wine, they can never finish telling tales of what they see everyday. Thus, nothing is truly hidden under the face of the sun as long as there are palm wine tappers and nothing can be so sweet as the palm wine which is made in secrets and from secrets as well!

You may never understand what I am saying here if you have not taken the palm wine before. Even if you will not like to give it a trial, the appealing aroma and captivating scent of the palm wine will force you to go down on your knees and beg the owner to put just a drop of the drink on your tongue. Anyway, I will not push blames on anyone who does so because that is the way it should be. No wonder people over-drink the palm wine and sometimes get carried away in it and form it as a habit.

When I lived with a friend, this guy will never sleep peacefully in the night except if he drinks the original palm wine to his fill. Even sometimes, I will have to go to the palm wine bar near our residence to bring him home before he spends all he has worked so hard to earn during the day on palm wine. The drink is so charming and that is why if proper care is not taken, most people loose control of themselves and become so helpless but to continue spending their money on palm wine everyday. As they spend, another person who makes the drinks available gains the whole money all to himself.

Now, let us get down to a more serious business. Enough of the talks and elaboration on the sweetness and delicious taste of the palm wine. Believe me, you can open a palm wine bar and run it to make a lot of profits everyday from the business. With a very little start up capital, you can set up your palm wine drink retail spot and start making money everyday. You do not necessarily need to go and tap the wine from palm trees by yourself. You can source your jars and kegs of palm wine from the palm wine tappers in the village and rural areas at very cheap prices and resell them in your joint at good profit margins.

To start this business, find a strategic location. I will advise that you start this business in either the South east or the South-South region of Nigeria because that is where you will find many consumers of the drink. In other areas and states, palm wine consumers may live and reside there but they may not be as much as can be found in the Igboland. This is simply because the enlightenment and awareness about palm wine may not have reached such areas. So it is better and wiser to establish your palm wine joint in the Igboland so as to get much demand for your products from customers and consumers.

As soon as you find a good place preferably in a busy neighbourhood, near a populous market, in a car park, beside a strategic junction, near a car wash, by a busy roadside or along a pedestrian-dominant area, build your stand there. You can use palm fronds, wood pieces, planks, zinc, metal bars, bamboo sticks or raffia materials to neatly construct a shade where you will sell your palm wine to your customers. Place chairs and tables around which your customers will sit, relax and enjoy their drinks whenever they come. Also, provide a standing fan to permit ventilation and get tumblers with which to serve your drinks.

Now, place a catchy and well-designed signpost about your palm wine business beside your joint in a strategic position so as to notify customers of what you offer and attract them to patronize you. Source your palm wine stock from a reliable and good palm wine tapper. If you buy bad or sour palm wine, you may never sell it off. You will only create a bad name for your business. Some palm wine tappers in a bid to increase the quantity of their palm wine and generate more sales revenue always ferment it and mix it with water, sugar and many other substances. This will make the palm wine less durable and sour most of the times. So beware of this. It is either you tap the palm wine by yourself or buy from a good palm wine tapper who offers high quality palm wine. This will ensure that you provide good and tasty drinks to your customers, satisfy them and make a lot of money from your business.

Your customers will even bring their friends to come and drink palm wine in your bar and that is how your customer base will continue to grow and further expand. Consider playing traditional musics and songs in your joint so that your customers can feel the rhythm and beats as they soothe their nerves with your palm wine. Also, you can prepare bush meat delicacies like grass cutter pepper soups, the African Salad favouritely called 'Abacha' or 'Ighu' by the Igbos and many other local disher and serve them alongside your palm wine to your customers. They will enjoy your join more and get maximum joy, value and experience drinking in your bar all the time.

If you can, buy newspapers and keep it on your tables so that your customers can freely read them, raise interactive discussions among themselves, order for more drinks from you as they pass their time. Sell your drinks at profitable prices so as to enjoy your maximum profits from the business. As it gets too complex, employ one or two staffs to help you out with serving your customers satisfactorily. Be friendly with them and grant them incentives so as to keep them coming back to your joint all the time. Give them free drink tickets, price slashes, seasonal promos, free gifts and grant them a conducive atmosphere for them to relax and cool their heads with your delicious drinks.

For more helpful tips, information, advise and walt-through on how to start up this business successfully and manage it profitably, please consult an expert in the field and he will guide you through the right paths.

If you have questions and suggestions regarding this post, feel free to drop them below using the comment box placed below and get prompt attention, answers, assistance and support from me and other readers who have a good knowledge of the Palm wine marketing business.

I know you enjoyed this post. If yes, you can read more on this blog by visiting here everyday for fresh updates on how to make money or reading the hundreds upon hundreds of older entrptreneurial posts in the archives so as to learn how to start a profitable business for yourself as soon as possible.

That is all for now. More interesting articles are still on their way to meet you on this platform. So always anticipate them by visiting this blog everyday. Never you miss them again. Let is be your resolution from today onwards. Your financial success is all I care about and I will never relent in my efforts to assist you meaningfully and reasonably with my regular updates on this blog. Cheers!

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